THE FOUNDERS
“The Ambassador Brands Project” is an initiative of three branding specialists who seek to recognize those brands that positively contribute to building a favorable reputation for Mexico.
Full Professor of Marketing at Universidad Anáhuac México. She has been lecturer in several business schools and universities in France, Ecuador and Mexico.
Recognized as a skilled and successful consulting and operational marketing leader with executive level experience in the consumer product industry. She worked for multinational companies for over twenty years, past employees include Procter Gamble, Unilever, Johnson & Johnson and Steelcase Co.
She earned her PhD in Management with a major in Marketing at Grenoble Ecolé de Management at Grenoble, France. Her interests are focused on branding personal and strategic brand building.
DR. SILVIA CACHO-ELIZONDO
Full Professor of Marketing and Academic Director of In-Company Programs at IPADE Business School. She has been lecturer in several business schools and universities in France, Spain, Ecuador, Costa Rica, Panama and Mexico. She started her professional career as a Research & Commercial Engineer at an Electrical Research Institute, later, she worked in Procter & Gamble. Furthermore, she offers consultant services and strategic coaching to companies and startups in France and Mexico.
She earned her PhD in Management with a major in Marketing at HEC Paris. She has also earned M.Sc. in Marketing & Strategy (Paris-IX Dauphine, France), MBA (IPADE Business School, Mexico), M.Sc. in Management of Technology (Sussex University, U.K.) and a bachelor’s degree in Electronic Systems Engineering (ITESM Monterrey, Mexico).
Her research interests include: Consumer-Brand Relationships, Branding, Consumer Behaviour, Digital Transformation, CRM, Innovation Adoption, Management of Technology, Mobile Services, eHealth, Immersive technologies, Entrepreneurship and CSR.
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LONI LYONS
Brand Specialist, and proud to be both American and Mexican She has been Building brands directly or indirectly more than half of her life She worked for multinational Advertising agencies and consulting firms for over twenty years, fifteen of these years in senior management positions Past employers include Leo Burnett, Ogilvy and Interbrand.
She eventually started her own brand building practice and became a marketing professor at the Anahuac University, where she continues to specialize in increasing the value of brands Today Loni is a Brand Coach working to assist small to medium sized businesses develop their brands She is a lecturer, motivational speaker, writer and instructor.
She has a bachelor’s degree in business administration, specializing in Marketing from the University of Texas, and a master’s degree from the Thunderbird School of International Management, where she specialized in International Advertising, she received international certification as a Leadership. Coach from the Academica Interamericana de Coaching Anáhauc University and just recently obtained the maximum certification as Master Coach.
